Very briefly…

1.The header graphic block

The opening graphic should grab your visitor by the eyeballs and plunge him or her into your site. Its primary purpose is to get your visitor to read your opening headline.

2.The testimonial / credentials block

This block promises BIG BENEFITS… enough to keep your visitor reading. Make this as POWERFUL as you can, but remember you’re going to have to justify your claim later.

3.The informational block

Tell your visitor what problem you’re going to cure for them. (In the case of this book, I’m aware that visitor numbers are always a problem, so I promised I would show purchasers how to pull visitors to their Web site in large numbers).

4.The product introduction block

Here is where you point out (in general terms) how your product can cure their problems.

5.The benefits block

In this block, you build on the benefits that your product brings – this time, item-by-item.

6.The call to action block

Here’s where you first ask for the sale, and give a time deadline (plus a reason for the deadline). Make sure there is an easy method of ordering even at this early stage. If someone is ready to proceed with their purchase, don’t make it difficult for them.

7.The guarantee block

If you are offering a guarantee (you should!) here’s where you place it. It reinforces the visitor’s growing need to buy.

8.The bonuses block

Hit your customers with the great bonuses you’re going to give them. With this book, I gave away $150 of top class e-books.

9.The action summary block

This is THE MOST IMPORTANT BLOCK. It is HERE that you ask for the sale – clearly and without
hesitation.

Make sure your customer knows the price and you tell him or her what is expected of them now. Leave no room for any doubt as to what their next action should be.

10.The postscript block

Like any good sales letter you should add a postscript. Your visitors will be sure to read two things… the heading and the postscript. So you’d better make them both good.

It’s a final chance to convince anybody who is hovering on the edge.

Give them a gentle push!

The ‘graphics’ are lean but effective.

As I already mentioned, there are some useful tools on the market that will ‘slim’ down heavy graphics. Web Graphics Optimizer is probably the best.

As for graphics being effective… I could write a whole book just on that subject alone (and probably will, some day soon).

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

There are just five basic elements to a successful Web site business.

1.A good site name
2.A well-designed site
3.A fast-loading site
4.A good product
5.A killer sales letter and graphics

Let’s briefly look at those one-by-one…

1.A GOOD SITE NAME

Nobody remembers www.mnstrbrd.com (at least I hope they don’t) yet that name WAS registered (and the owner even tried to sell it for $1,000).

On the other hand, how many people have problems remembering Amazon.com or Yahoo.com?

A good site name is worth A LOT OF MONEY. If you don’t have your domain yet, and would like to know whether the name you want is available, check it out here. You can register dot-coms here for less than $15 a year.

To be fair, I should warn you that this is one of my own sites, but if you take a trip to www-websites.com, you’ll find that I’m not the only person who believes in the value of a good domain name.

In fact, I’ll let you into a little secret…
I RECENTLY TURNED LESS THAN $500 INTO DOMAINS WORTH OVER $250,000 IN JUST ONE WEEK.

You want the cast-iron proof?
You want to know how you can do the same?

Check it out at http://www.unique-book.com/

So, like I was saying, start with a good name, and the rest will begin to follow automatically. The name is like the foundation to the business.

2.A WELL-DESIGNED SITE

Web pages work from simple text flies that are “programmed” with something strange called HTML (Hyper Text Markup Language).

I spent some time learning to write HTML code, but then I’m fairly in tune with computers and I saw the project as a stimulating challenge. (And I’m also a tight-fisted S.O.B. who wouldn’t pay a programmer $1,000 when I could buy a simple manual for the price of a couple of beers.)

If you want THE VERY BEST resource for learning HTML from scratch, I positively recommend The Complete Idiot's Guide to Creating a Web Page by Paul McFedries

It’s THE ONLY reference you need to put together a respectable Web site.

And don’t forget; a Web site does not need to be a shiny, all-singing, all-dancing work of art in order to sell products. In fact, there’s a very reliable theory that says that your site SHOULD look just a little amateur.

However, I fully understand and sympathize with anybody who does not have the time or the inclination to learn to write HTML code.

So…

If you’re looking for the ideal marketing site which is VERY simple, VERY inexpensive, takes only a few minutes and is JAMMED FULL of extra value…

HERE'S THE DEAL

My good friend Marcus Yong runs the Fast Track Profit package and has launched one of the best resell rights packages I've seen in a long time.

In fact, it’s the best resell package I’ve EVER seen, and it’s certainly not one you’ll have come across before.

NOT only has he assembled the most comprehensive collection of top class resell rights and hottest selling info products today, he has made them all available at an INSANELY LOW PRICE! A massive 60% DISCOUNT from his already CRAZY LOW PRICE!

BUT WAIT! There’s more…

It has taken a lot of arm-twisting but I've finally convinced Marcus to give you, as owner of TheTrafficJam™ Formula, an exclusive "ONCE IN A LIFETIME DEAL. (Remember what I said about over-delivering on my products?)

You'll get the following NEVER BEFORE Specials (and Marcus will do it all for you)…

a.FREE 12-month, full feature, 100mb web hosting.

b.FREE Web site Customization and set-up.

c.FREE Opt-in mailing list system set-up.

d.FREE use of HIS password protected Download center for your customers.

e.Plus + UNLIMITED product upgrades.

If you have been thinking of joining the e-book trend or already in the business of selling information products and e-books, you absolutely MUST NOT miss this, so GO NOW

This will be the ONLY site you'll need to join.

Which leaves those of you who positively don’t want to learn html and don’t want to take Marcus up on his offer.

You should, of course, follow the simple affiliate’s route of “hitching a ride” on other people’s Web sites. Just make sure that the sites meet all the affiliate criteria we discussed in Chapter 3.

3.A FAST-LOADING SITE

This is probably part of the “well-designed” criterion but you can have a good-looking site that is so full of images that it takes forever to load.

I’m lucky because I have a cable connection to the Internet, but I’m aware that there are plenty of Internet users who are surfing on 56K modems.

A site that takes more than ten seconds to load is usually passed over for the next site.

THAT”S WORTH DOING SOMETHING ABOUT.

Graphics are the usual cause of slow loading pages. There are some useful tools on the market that will ‘slim’ down heavy graphics. Naturally, you will lose some of the quality, but there needs to be a trade-off between speed and appearance.

Probably the best of these is Web Graphics Optimizer which you can ‘test drive’ from here.

Another reason for slow loading can be because you placed your whole page inside one large table. Better to split the page into smaller tables because each table will load on the screen in turn and the visitor will at least get to see something while the rest of the page loads into the cache. Another way to speed up loading is to place ALL your graphic files at the bottom of the home page with the size set to height=”1” width=”1”. At this size, they are virtually invisible but, when the visitor moves to subsequent pages, the file is already in the computer’s cache (local memory) and will jump straight on screen (sneaky, eh?).

4.A GOOD PRODUCT

I guess this is fairly obvious. If the product doesn’t deliver what it claims, DON’T SELL IT.

It’s why I suggest you always buy the products for which you are acting as an affiliate. Otherwise, how can you promote something you know nothing about? How can you be enthusiastic about something you’ve never used?

The reason I ALWAYS OVERDELIVER is to make sure my product is right. If I can get my product right, the rest will follow.

At the time of writing this e-book I have a NIL return rate for my books. (That’s NIL as in zero – none – nothing). That tends to indicate that I’m doing something right.

Okay, now you’ve all read this, some bright spark is going to insist on a refund and there’s not much I can do about that. But I can promise you that right now I have a 100% record.

That’s worth aiming for.

5.A KILLER SALES LETTER AND GRAPHICS

If you take a look at the single page “mini sites” that are selling product, you will find that most of them have a few things in common…

a.The Sales Letter (the pitch) uses words and phrases that stir the emotions

b.The order in which the site contents are displayed is almost always the same.

c.The ‘graphics’ are lean but VERY effective.

To examine those in turn…

The Sales Letter (the pitch) uses words and phrases that stir the emotions.

There are lots of great resources to understand how to write a killer sales letter.

Probably the best of these is Marlon Sander’s Push Button Letters. All you do is fill in the blanks, click a button, and you get a sales letter nicely formatted on a web page. When you're finished. Just polish it up some, link it to your order form and you're off and running.

For anybody who feels that they need the support of a proven professional, THIS is the tool to get.

The order of content is almost always the same.

There is a ‘set pattern’ that one-page Web sites use, because it has been proved to be the most effective.



Psychologically, this sequence is the most effective in making the visitor reach a buying decision. Though it is not set in stone, and can be varied slightly, you should not stray too far from the basic principle.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

BEFORE we conclude and summarize our recipe, there’s one other IMPORTANT factor in TheTrafficJam™ Formula.

You can break for a drink if it helps…

SITE DESIGN…

Yeah, I hear you already… “What’s with Graham now? I thought this book was about getting traffic to my site.”

Well, if you feel you already know everything there is to know about site design, just move straight on to Chapter 15, and MISS SOMETHING IMPORTANT…

If you think site design has nothing to do with traffic volumes, just skip down a few pages and DON’T BLAME ME…

Let me absolutely assure you that this e-book is about getting traffic to your site, and good site design is an ESSENTIAL part in achieving just that.

Yeah, I know, I hear you… “The gurus never mention this.”

So what? They probably don’t even understand its relevance. They probably never thought about it.

Let me tell you a FACT…

Most sales are NOT made on the first visit to a Web site. Over 90% sales are made on subsequent visits.

What does that tell you?

It tells you that you’d better have a darn good Web site otherwise you’re never going to get those prospective clients back for a BUYING VISIT.
What’s the point in bringing a million visitors to your site if none of them buy? Far better to bring 100 and have them ALL buy.

But there are two MAJOR reasons why good site design will ATTRACT NEW TRAFFIC…

1.How many other webmasters are going to link to your site if it’s badly designed?

2.How many affiliates are you going to have selling for you if they don’t like the look of your Web site?

Yes, site design CAN and DOES affect your TRAFFIC, not just your sales.

When the “gurus” tell you how easy it is to pull traffic, they conveniently forget to mention that most of them have teams of super-powered Web site designers working for them 24 hours a day.

They have offices full of Psychologists (except Marlon Sanders who has a master's degree in psychology, so doesn’t need to hire any.)

They have Graphic Artists by the trailer load, Secretaries by the ton, Gophers at their every beck and call.

Hey, me? I’ve got a quiet room where I can work, a temperamental modem and a qwerty keyboard. Anything I missed?

And you’re probably just the same, eh?

So trust me on this, GOOD SITE DESIGN IS AN INTEGRAL PART OF PULLING A LOT OF SITE VISITORS.

I’ll be as brief as possible, because it’s a B-I-G subject.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

HERE are a few ZERO cost ideas that will add traffic to the flow.

1.E-zine Swap

As soon as you have a few hundred subscribers to your e-zine, you can swap ads. You advertise in another publisher newsletter and they advertise in yours, no cost.

Go to www.E-zine-Swap.com and submit your info.

2.Link Exchange

I covered this in Chapter Four when I discussed Bulk e-mail marketing.

Reciprocal linking is a great idea. You put my link on your Web site, and I'll put your link on mine. Sounds like a simple link exchange, but any webmaster with a links page knows how time consuming it can be to add new links, edit existing links, and check to see if any links you display are dead.

Enter LinksManager.com - the first and only Application Service Provider that fully automates the management of your Web site's links pages.

With LinksManager, you can now easily manage a portal, a directory, or link pages. LinksManager will also increase your link popularity. Promote your Web site through a reciprocal link exchange and increase web site traffic at the same time. By utilizing the power of reciprocal links, you can build a full links page and swap traffic with similar sites.

Get ready to save time and money, and see why reciprocal links are being called "the best way to increase your web site traffic."

3.Chat Rooms

You can find chat rooms on any subject. You only need any mIRC software, which you can get from www.mirc.com.

You can take a little time each evening to chat and act as an expert, answer questions or plainly refer your affiliates. You cannot advertise in chat rooms but you can express your opinion. A testimonial is always the best way to get your message through.

Also, some web sites set up chat rooms that need to be monitored for content. You can volunteer to spend time as a monitor in the chat room in exchange for the chance to mention your products or Web site.

4.E-mail Signature

An effective but under-rated advertisement is the space at the end of all your e-mails.

Over time, you will send lots of e-mails. An imperative method of advertising for free is inserting your e-mail signature.

At the end of each e-mail message you send, you should (automatically) insert a signature field - in other words, your personal or professional info.

You’ll see there’s one line of “promotion” and a single link to the TopProfits Newsletter opt-in page.

The reason I add the time zone is because I live in France and people have a habit of forgetting the time differences. If it’s 8 o’clock at night in New York, it’s 2 o’clock in the morning here, and this helps remind them not to expect a response for a few more hours yet. If you REALLY want to use the sig file, you could even include a link to an affiliate's ad right after the signature.

You can pre-program this signature by setting up the signature option of your mail software. In Outlook Express, go in the "tools" menu-select "options", then "signatures".

Most e-mail programs have the capability to save your signature file so it's easy to add to every message.

Your lines should be no more than 60 characters (including spaces) or else you run the risk of ‘wrap-around’, which can look VERY unprofessional.

For example:
Free e-books at TopProfits Newsletter. Sign up at www.topprofits.info/opt-in.htm

Now the URL link is broken and no amount of clicking will bring your page on screen.

5.Referrals

Write referrals for other people’s products or services. Include your web site and make it clear that the referral can be used so long as the URL is included. Write a referral that is easily usable (short and enthusiastic).

Who are you helping?

It’s reciprocal. Your referral helps the person whose product it is and, by including your web site, it also helps you.

I have often seen referrals like this and have been curious enough to type in the URL and see what the other person’s site was all about.

Okay, it’s not high traffic volume, but it’s absolutely FREE and will help you build a good reputation with other netrepreneurs. (Don’t forget what I said earlier about B2B business).

Your endorsement might read something like this:

Hi Jayne,

I finished reading your slimming book “The Lazy Way to Weight Loss” just six weeks ago. I followed your easy method and I already lost twelve pounds. I can’t tell you how good I feel about myself. My husband, too, has noticed a complete change in my personality.
– Thank you so much.

Mandy Smith
www.improveyourhealth.com

P.S. Jayne, please feel free to use this referral in any way you want. I just ask that you leave my web site address intact – thanks, Mandy.

Adding your URL to your signature actually INCREASES the chances of your referral being seen. You’ll kick yourself if you miss out on this simple technique.

6.Safe List

A safe list is a list of people who have agreed to receive e-mail from other people on the list.

In other words, for the right to send mail to people interested in business opportunities, you agree to receive mail from people who want to sell you their business opportunities.

Take a look at http://www.opt-insafelist.com/

7.Then FORGET IT!

You may be able to e-mail 5,000 people without spamming, but how many of those people will bother to read you mail? It’s worse than FFA’s.

Hey, I promised you the truth, in this report, so don’t get cross with me for being honest. Just save your energy for things that will make a difference.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

VIRAL what?

Don’t panic, it’s just a fancy name for word-of-mouth advertising. Which means that you want as many people as possible to pass your sales message on to other people who will use your product or service and pass the word.

You want an example? Take a look at Hotmail.com, the free e-mail service. They virtually invented Internet viral marketing.

Hotmail advertised to get customers at the start, but their massive growth came from the ‘viral’ message of people using the system. Every time they used the Hotmail service, their e-mail became an advert for Hotmail thanks to the sig. file that Hotmail automatically planted on each one.

The last line in the message read something like "Get a free e-mail account from Hotmail.com."

Like a virus, the message was passed from person to person. People signed up by the thousands, and then by the millions. And Hotmail became a huge success.

Wouldn’t it be nice to be able to do something similar?

Do you REALLY understand the true power of viral marketing?

It's awesome.

I remember when I was growing up along a canal. My brothers and I would go out by the water and throw stones. As the stone hit the water it would cause a ripple to go from one bank to the
next.

Viral marketing is like that. Every time you send out an article, e-book or piece of software a ripple effect begins. Your name and links begin to spread across the net and across the globe.

What makes this so awesome?

With the WWW, there is no bank on the other side to stop your message from spreading. Every time you set a viral product into action, the effect multiplies.

It's incredible.

You start out creating small ripples. Eventually, through patience and persistent, they cumulate into waves.

Stick to your plan long enough and you've created a Virtual Tidal Wave. There is truly no limit to how far your message can spread.

Plan your work, work your plan, then STICK WITH IT and give it chance to work for you.

Don't just read this message and nod your head. Take time to let the concept sink in. In the beginning it may feel like you're pushing a rock up hill. Once you apply viral marketing, you'll find it gets so much easier when the rock begins rolling down the other side.

Start using viral marketing and unleash the true power of the Internet. Use START PAGE VIRAL PROGRAMS…

Okay, it’s time to own up…
Is there ANYBODY still reading this who has not yet signed up for 10,000hits?

If so – hang your head in shame, and consider yourself well and truly reprimanded, because 10,000hits IS viral marketing - taken to its ultimate extreme. It’s the program that will change your Web site into a visitor-grabber.

It takes a little time and patience to subscribe to every program but it's worth it. AND IT'S ALL FREE.

In the 10,000hits program, you are first of all asked to sign up for start pages, which can generate A LOT of traffic. This traffic is then used to boost other traffic programs.

With start page programs, each time you start surfing you open your web browser, which always goes to a default home page. You can use that start page to get a ton of traffic, and 10,000hits shows you how to link them together and harness the synergy between them. You can even use a FREE automated surf center to launch all your auto click programs simultaneously http://www.pcpresents.com/

If you are still determined to do nothing about 10,000hits, at least take a look at a couple of the start page viral sites…

1.NoMoreHits
2.StartBlaze

There are also EXIT PAGE VIRAL PROGRAMS

And ExitExchange™ is probably the best (and the best-known). It is certainly one of the fastest ways to increase traffic to your Web site.

Considerably more effective than banners, ExitExchange™ actually brings real traffic right to your front door. Your site gets traffic by targeting the exit traffic of literally thousands of sites in the ExitExchange Network™.

Oh... and did I mention, it's FREE?

BIG NOTE (WORTH READING)

If you’ve used the links in this book, you may, from time to time, have noticed other windows opening up BELOW the window that you first opened.

This is NOT ExitExchange at work.

This is Graham Hamer at work!

(A pop-behind window is one that opens automatically when somebody visits your site. It stays behind your site window until your visitors leave your site, then it fills their screen in glorious Technicolor. Great way to pick up extra sales, particularly since the visitor is done with the previous site and receptive to something new).

The only part of the code that you will need to change to use it on your site, is the bit at the beginning that says

http://hop.clickbank.net/?nickname/1traffic1/

You should replace the URL that appears between the inverted commas (“) with the URL to whatever page you want to open behind yours. For example:-

"http://topprofits.info/opt-in.html”

(Okay, okay, I'm taking this opportunity to sell you on becoming an affiliate and signing up to my Newsletter again... so what?
PROMOTION IS WHAT IT'S ALL ABOUT, isn’t it?)

Anyway – that’s Viral Marketing.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer