There are just five basic elements to a successful Web site business.

1.A good site name
2.A well-designed site
3.A fast-loading site
4.A good product
5.A killer sales letter and graphics

Let’s briefly look at those one-by-one…

1.A GOOD SITE NAME

Nobody remembers www.mnstrbrd.com (at least I hope they don’t) yet that name WAS registered (and the owner even tried to sell it for $1,000).

On the other hand, how many people have problems remembering Amazon.com or Yahoo.com?

A good site name is worth A LOT OF MONEY. If you don’t have your domain yet, and would like to know whether the name you want is available, check it out here. You can register dot-coms here for less than $15 a year.

To be fair, I should warn you that this is one of my own sites, but if you take a trip to www-websites.com, you’ll find that I’m not the only person who believes in the value of a good domain name.

In fact, I’ll let you into a little secret…
I RECENTLY TURNED LESS THAN $500 INTO DOMAINS WORTH OVER $250,000 IN JUST ONE WEEK.

You want the cast-iron proof?
You want to know how you can do the same?

Check it out at http://www.unique-book.com/

So, like I was saying, start with a good name, and the rest will begin to follow automatically. The name is like the foundation to the business.

2.A WELL-DESIGNED SITE

Web pages work from simple text flies that are “programmed” with something strange called HTML (Hyper Text Markup Language).

I spent some time learning to write HTML code, but then I’m fairly in tune with computers and I saw the project as a stimulating challenge. (And I’m also a tight-fisted S.O.B. who wouldn’t pay a programmer $1,000 when I could buy a simple manual for the price of a couple of beers.)

If you want THE VERY BEST resource for learning HTML from scratch, I positively recommend The Complete Idiot's Guide to Creating a Web Page by Paul McFedries

It’s THE ONLY reference you need to put together a respectable Web site.

And don’t forget; a Web site does not need to be a shiny, all-singing, all-dancing work of art in order to sell products. In fact, there’s a very reliable theory that says that your site SHOULD look just a little amateur.

However, I fully understand and sympathize with anybody who does not have the time or the inclination to learn to write HTML code.

So…

If you’re looking for the ideal marketing site which is VERY simple, VERY inexpensive, takes only a few minutes and is JAMMED FULL of extra value…

HERE'S THE DEAL

My good friend Marcus Yong runs the Fast Track Profit package and has launched one of the best resell rights packages I've seen in a long time.

In fact, it’s the best resell package I’ve EVER seen, and it’s certainly not one you’ll have come across before.

NOT only has he assembled the most comprehensive collection of top class resell rights and hottest selling info products today, he has made them all available at an INSANELY LOW PRICE! A massive 60% DISCOUNT from his already CRAZY LOW PRICE!

BUT WAIT! There’s more…

It has taken a lot of arm-twisting but I've finally convinced Marcus to give you, as owner of TheTrafficJam™ Formula, an exclusive "ONCE IN A LIFETIME DEAL. (Remember what I said about over-delivering on my products?)

You'll get the following NEVER BEFORE Specials (and Marcus will do it all for you)…

a.FREE 12-month, full feature, 100mb web hosting.

b.FREE Web site Customization and set-up.

c.FREE Opt-in mailing list system set-up.

d.FREE use of HIS password protected Download center for your customers.

e.Plus + UNLIMITED product upgrades.

If you have been thinking of joining the e-book trend or already in the business of selling information products and e-books, you absolutely MUST NOT miss this, so GO NOW

This will be the ONLY site you'll need to join.

Which leaves those of you who positively don’t want to learn html and don’t want to take Marcus up on his offer.

You should, of course, follow the simple affiliate’s route of “hitching a ride” on other people’s Web sites. Just make sure that the sites meet all the affiliate criteria we discussed in Chapter 3.

3.A FAST-LOADING SITE

This is probably part of the “well-designed” criterion but you can have a good-looking site that is so full of images that it takes forever to load.

I’m lucky because I have a cable connection to the Internet, but I’m aware that there are plenty of Internet users who are surfing on 56K modems.

A site that takes more than ten seconds to load is usually passed over for the next site.

THAT”S WORTH DOING SOMETHING ABOUT.

Graphics are the usual cause of slow loading pages. There are some useful tools on the market that will ‘slim’ down heavy graphics. Naturally, you will lose some of the quality, but there needs to be a trade-off between speed and appearance.

Probably the best of these is Web Graphics Optimizer which you can ‘test drive’ from here.

Another reason for slow loading can be because you placed your whole page inside one large table. Better to split the page into smaller tables because each table will load on the screen in turn and the visitor will at least get to see something while the rest of the page loads into the cache. Another way to speed up loading is to place ALL your graphic files at the bottom of the home page with the size set to height=”1” width=”1”. At this size, they are virtually invisible but, when the visitor moves to subsequent pages, the file is already in the computer’s cache (local memory) and will jump straight on screen (sneaky, eh?).

4.A GOOD PRODUCT

I guess this is fairly obvious. If the product doesn’t deliver what it claims, DON’T SELL IT.

It’s why I suggest you always buy the products for which you are acting as an affiliate. Otherwise, how can you promote something you know nothing about? How can you be enthusiastic about something you’ve never used?

The reason I ALWAYS OVERDELIVER is to make sure my product is right. If I can get my product right, the rest will follow.

At the time of writing this e-book I have a NIL return rate for my books. (That’s NIL as in zero – none – nothing). That tends to indicate that I’m doing something right.

Okay, now you’ve all read this, some bright spark is going to insist on a refund and there’s not much I can do about that. But I can promise you that right now I have a 100% record.

That’s worth aiming for.

5.A KILLER SALES LETTER AND GRAPHICS

If you take a look at the single page “mini sites” that are selling product, you will find that most of them have a few things in common…

a.The Sales Letter (the pitch) uses words and phrases that stir the emotions

b.The order in which the site contents are displayed is almost always the same.

c.The ‘graphics’ are lean but VERY effective.

To examine those in turn…

The Sales Letter (the pitch) uses words and phrases that stir the emotions.

There are lots of great resources to understand how to write a killer sales letter.

Probably the best of these is Marlon Sander’s Push Button Letters. All you do is fill in the blanks, click a button, and you get a sales letter nicely formatted on a web page. When you're finished. Just polish it up some, link it to your order form and you're off and running.

For anybody who feels that they need the support of a proven professional, THIS is the tool to get.

The order of content is almost always the same.

There is a ‘set pattern’ that one-page Web sites use, because it has been proved to be the most effective.



Psychologically, this sequence is the most effective in making the visitor reach a buying decision. Though it is not set in stone, and can be varied slightly, you should not stray too far from the basic principle.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer