Very briefly…

1.The header graphic block

The opening graphic should grab your visitor by the eyeballs and plunge him or her into your site. Its primary purpose is to get your visitor to read your opening headline.

2.The testimonial / credentials block

This block promises BIG BENEFITS… enough to keep your visitor reading. Make this as POWERFUL as you can, but remember you’re going to have to justify your claim later.

3.The informational block

Tell your visitor what problem you’re going to cure for them. (In the case of this book, I’m aware that visitor numbers are always a problem, so I promised I would show purchasers how to pull visitors to their Web site in large numbers).

4.The product introduction block

Here is where you point out (in general terms) how your product can cure their problems.

5.The benefits block

In this block, you build on the benefits that your product brings – this time, item-by-item.

6.The call to action block

Here’s where you first ask for the sale, and give a time deadline (plus a reason for the deadline). Make sure there is an easy method of ordering even at this early stage. If someone is ready to proceed with their purchase, don’t make it difficult for them.

7.The guarantee block

If you are offering a guarantee (you should!) here’s where you place it. It reinforces the visitor’s growing need to buy.

8.The bonuses block

Hit your customers with the great bonuses you’re going to give them. With this book, I gave away $150 of top class e-books.

9.The action summary block

This is THE MOST IMPORTANT BLOCK. It is HERE that you ask for the sale – clearly and without
hesitation.

Make sure your customer knows the price and you tell him or her what is expected of them now. Leave no room for any doubt as to what their next action should be.

10.The postscript block

Like any good sales letter you should add a postscript. Your visitors will be sure to read two things… the heading and the postscript. So you’d better make them both good.

It’s a final chance to convince anybody who is hovering on the edge.

Give them a gentle push!

The ‘graphics’ are lean but effective.

As I already mentioned, there are some useful tools on the market that will ‘slim’ down heavy graphics. Web Graphics Optimizer is probably the best.

As for graphics being effective… I could write a whole book just on that subject alone (and probably will, some day soon).

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer