BEFORE we conclude and summarize our recipe, there’s one other IMPORTANT factor in TheTrafficJam™ Formula.

You can break for a drink if it helps…

SITE DESIGN…

Yeah, I hear you already… “What’s with Graham now? I thought this book was about getting traffic to my site.”

Well, if you feel you already know everything there is to know about site design, just move straight on to Chapter 15, and MISS SOMETHING IMPORTANT…

If you think site design has nothing to do with traffic volumes, just skip down a few pages and DON’T BLAME ME…

Let me absolutely assure you that this e-book is about getting traffic to your site, and good site design is an ESSENTIAL part in achieving just that.

Yeah, I know, I hear you… “The gurus never mention this.”

So what? They probably don’t even understand its relevance. They probably never thought about it.

Let me tell you a FACT…

Most sales are NOT made on the first visit to a Web site. Over 90% sales are made on subsequent visits.

What does that tell you?

It tells you that you’d better have a darn good Web site otherwise you’re never going to get those prospective clients back for a BUYING VISIT.
What’s the point in bringing a million visitors to your site if none of them buy? Far better to bring 100 and have them ALL buy.

But there are two MAJOR reasons why good site design will ATTRACT NEW TRAFFIC…

1.How many other webmasters are going to link to your site if it’s badly designed?

2.How many affiliates are you going to have selling for you if they don’t like the look of your Web site?

Yes, site design CAN and DOES affect your TRAFFIC, not just your sales.

When the “gurus” tell you how easy it is to pull traffic, they conveniently forget to mention that most of them have teams of super-powered Web site designers working for them 24 hours a day.

They have offices full of Psychologists (except Marlon Sanders who has a master's degree in psychology, so doesn’t need to hire any.)

They have Graphic Artists by the trailer load, Secretaries by the ton, Gophers at their every beck and call.

Hey, me? I’ve got a quiet room where I can work, a temperamental modem and a qwerty keyboard. Anything I missed?

And you’re probably just the same, eh?

So trust me on this, GOOD SITE DESIGN IS AN INTEGRAL PART OF PULLING A LOT OF SITE VISITORS.

I’ll be as brief as possible, because it’s a B-I-G subject.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer