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Chapter 13 - ZERO Cost Marketing Techniques

by Affiliate Marketing Business | 9:08 AM in |

HERE are a few ZERO cost ideas that will add traffic to the flow.

1.E-zine Swap

As soon as you have a few hundred subscribers to your e-zine, you can swap ads. You advertise in another publisher newsletter and they advertise in yours, no cost.

Go to www.E-zine-Swap.com and submit your info.

2.Link Exchange

I covered this in Chapter Four when I discussed Bulk e-mail marketing.

Reciprocal linking is a great idea. You put my link on your Web site, and I'll put your link on mine. Sounds like a simple link exchange, but any webmaster with a links page knows how time consuming it can be to add new links, edit existing links, and check to see if any links you display are dead.

Enter LinksManager.com - the first and only Application Service Provider that fully automates the management of your Web site's links pages.

With LinksManager, you can now easily manage a portal, a directory, or link pages. LinksManager will also increase your link popularity. Promote your Web site through a reciprocal link exchange and increase web site traffic at the same time. By utilizing the power of reciprocal links, you can build a full links page and swap traffic with similar sites.

Get ready to save time and money, and see why reciprocal links are being called "the best way to increase your web site traffic."

3.Chat Rooms

You can find chat rooms on any subject. You only need any mIRC software, which you can get from www.mirc.com.

You can take a little time each evening to chat and act as an expert, answer questions or plainly refer your affiliates. You cannot advertise in chat rooms but you can express your opinion. A testimonial is always the best way to get your message through.

Also, some web sites set up chat rooms that need to be monitored for content. You can volunteer to spend time as a monitor in the chat room in exchange for the chance to mention your products or Web site.

4.E-mail Signature

An effective but under-rated advertisement is the space at the end of all your e-mails.

Over time, you will send lots of e-mails. An imperative method of advertising for free is inserting your e-mail signature.

At the end of each e-mail message you send, you should (automatically) insert a signature field - in other words, your personal or professional info.

You’ll see there’s one line of “promotion” and a single link to the TopProfits Newsletter opt-in page.

The reason I add the time zone is because I live in France and people have a habit of forgetting the time differences. If it’s 8 o’clock at night in New York, it’s 2 o’clock in the morning here, and this helps remind them not to expect a response for a few more hours yet. If you REALLY want to use the sig file, you could even include a link to an affiliate's ad right after the signature.

You can pre-program this signature by setting up the signature option of your mail software. In Outlook Express, go in the "tools" menu-select "options", then "signatures".

Most e-mail programs have the capability to save your signature file so it's easy to add to every message.

Your lines should be no more than 60 characters (including spaces) or else you run the risk of ‘wrap-around’, which can look VERY unprofessional.

For example:
Free e-books at TopProfits Newsletter. Sign up at www.topprofits.info/opt-in.htm

Now the URL link is broken and no amount of clicking will bring your page on screen.

5.Referrals

Write referrals for other people’s products or services. Include your web site and make it clear that the referral can be used so long as the URL is included. Write a referral that is easily usable (short and enthusiastic).

Who are you helping?

It’s reciprocal. Your referral helps the person whose product it is and, by including your web site, it also helps you.

I have often seen referrals like this and have been curious enough to type in the URL and see what the other person’s site was all about.

Okay, it’s not high traffic volume, but it’s absolutely FREE and will help you build a good reputation with other netrepreneurs. (Don’t forget what I said earlier about B2B business).

Your endorsement might read something like this:

Hi Jayne,

I finished reading your slimming book “The Lazy Way to Weight Loss” just six weeks ago. I followed your easy method and I already lost twelve pounds. I can’t tell you how good I feel about myself. My husband, too, has noticed a complete change in my personality.
– Thank you so much.

Mandy Smith
www.improveyourhealth.com

P.S. Jayne, please feel free to use this referral in any way you want. I just ask that you leave my web site address intact – thanks, Mandy.

Adding your URL to your signature actually INCREASES the chances of your referral being seen. You’ll kick yourself if you miss out on this simple technique.

6.Safe List

A safe list is a list of people who have agreed to receive e-mail from other people on the list.

In other words, for the right to send mail to people interested in business opportunities, you agree to receive mail from people who want to sell you their business opportunities.

Take a look at http://www.opt-insafelist.com/

7.Then FORGET IT!

You may be able to e-mail 5,000 people without spamming, but how many of those people will bother to read you mail? It’s worse than FFA’s.

Hey, I promised you the truth, in this report, so don’t get cross with me for being honest. Just save your energy for things that will make a difference.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer

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